Birmingham City Council’s Housing Regeneration & Development Team employed Blackswan to undertake a community consultation of different proposals for the redevelopment of the Meadway area including improved retail facilities, new housing and enhanced public open space. The development area comprised of the Poolway Shopping Centre with retail units, flats, the Kents Moat Recreation Ground and community facilities covering an area of approximately 35 acres.
Working with the client the consultation approach and detail was agreed and consultation packs posted to all 1069 residents and businesses in the identified study area. This was followed up by door to door research, consultation events at the local community centre, and a session with residents at the Housing 21 Extracare Westhall Court Centre. In addition, questionnaires and information material could be accessed on the Council’s BeHeard website. Despite short timescales Blackswan achieved an excellent verified contact rate of 63.8% and response rate of 44.9%.